Marketing & Analysis
Knowledge is power, so they say. Success comes not only from compiling analytics and statistics, but from understanding and acting upon them. Good web developers know how to master the wealth of information available and make the best use of it.
Let us help your business grow by bringing all of that knowledge to your fingertips.
We are the helping hand you need to ensure your project succeeds.
What we offer
In order to increase and improve user engagement, you first need to collect all possible statistics around what users are currently doing and have historically been doing.
With the above analytics it is then possible to truly 'see' how users are engaging.It is entirely possible to find that users are using certain features in a way you did not expect or intend, and conversly not using features in a way you expected. You can then use this information to adjust your site to increase the productive engagement of your users.
Qualitative and quantitative reports are necessary for analysis to propel your business forward or to get you out of a sticky situation.
We can set up Google Analytics to not just collect page views but also collect a myriad of information about how users are interacting with your site or web app. We can set up custom events and goals to monitor user behaviour and see if KPI's are being hit.
We can also generate more technical reports around server level factors such as RAM, CPU and disk usage to assess your hardware's ability to cope with spikes in demand.
Search Engine Optimization (SEO)
Search Engine Optimisation is a black art. We will never promise that you will get to the top of Google search results, because no one can truthfully promise that. Search algorithms are changing all the time and we do our best to understand what techniques should be employed to increase your SEO.
It's one thing to collect analytics and statistics. It's a completely separate task to make sense of them and to recommend changes based on them.
There are a number of audits we can carry out to help improve your site or diagnose problems. They could be code audits, or investigations of performance or security. Whatever is of importance to you.