It's a term that will be more widespread when describing websites in the coming months and years and that's 'Dynamic content'.
But like a lot of new things, not many people understand the term or, more importantly, what it will mean for them.
Essentially, dynamic content is when a website delivers content tailored to your needs and wants whenever you visit a dynamic site.
Drupal is the choice for dynamic content
Think about visiting Amazon, the online retailer. If you have visited before, Amazon will know what you are looking for and tailor its mammoth offering to your specific needs when you re-visit.
By doing so, Amazon knows it will save the visitor time in searching and help them engage with the site to stay on it for longer. By doing so, Amazon increases the opportunities of making a sale.